There are millions of merchants trying to get paid.
There's a lot of opportunity out there. We don't have to fight over every fish.
AltirasPay isn't just looking for people to sell AltirasPay.
We built technology to make our own payment business smarter, faster and easier to operate. Then we realized something: why keep it to ourselves?
Sam is the agentic technology behind AltirasPay. Not just a chatbot. Not just another CRM. Not just another AI window sitting on top of a database.
Sam is being built around the actual work of payments:
What Sam becomes depends on who's using him.
The independent sales rep doesn't need the same thing as an ISO. An ISO doesn't need the same thing as a processor. And a processor doesn't need the same thing as a bank. That's the point. Sam isn't one product we're trying to squeeze everybody into.
You're selling. You're calling merchants. You're building relationships. You're chasing statements. You're trying to remember who said to call Friday. And somewhere in your phone is a merchant you meant to follow up with three weeks ago.
Sam helps with the work around the sale.
Small merchant-service companies shouldn't need six pieces of software and an IT department just to manage a portfolio. Sam can become the front door to an entire sales and merchant-management operation.
Instead of spending the day navigating screens: ask Sam.
More leads don't automatically create more merchants. Follow-up does. Organization does. Speed does. Knowing what needs attention does.
Sam can help watch the entire journey — and find the gaps between them.
An established ISO doesn't need AltirasPay telling it how to run an ISO. You've already built the relationships, the sales organization, the portfolio, the processor connections, the workflows — and probably a technology stack accumulated over many years. We're not asking you to throw it away. Sam can potentially work alongside it.
Then give your people a new way to interact with everything.
ISVs and fintechs don't necessarily want their customers leaving their platform every time there's a payment question. Sam can potentially become an embedded payments companion.
Your customers remain inside your experience. Sam helps bring the payments desk to them.
Processors have spent decades building sophisticated infrastructure capable of moving enormous amounts of money. We're not proposing replacing it. We're interested in what happens when agentic technology sits intelligently on top of it.
Sam can retrieve the appropriate information, explain it, identify available next actions and — where authorized — help initiate the workflow.
Banks and acquirers already have sophisticated systems: systems of record, permissions, controls, risk processes, compliance procedures, operational workflows, human review. Those things exist for a reason. Agentic technology doesn't need to remove them. It can help people interact with them.
Sam can help retrieve information, understand it, explain it, prepare the appropriate next action, route it, escalate it — and, where appropriately authorized, act.
This is one of the most important ideas behind our industry partnership. The smaller the organization, the more of the technology stack AltirasPay can potentially provide. As organizations become larger, the model changes.
Sam can become the intelligent layer connecting people to the technology underneath.
Sam can retrieve information, surface next actions, prepare communications, initiate authorized workflows and escalate to humans when appropriate.
We're interested in solving the problem, not forcing every partner into the same box.
Sam wasn't conceived in a generic software lab and then pointed at payments. We're building Sam inside the work:
And the thousand little things that happen between finding a merchant and keeping one.
AltirasPay is building a payment company. But the opportunity for agentic payments is much bigger than AltirasPay.
